Copywriting Templates

PayID

Key messages

  • The following messages can be used to describe PayID and its benefits to a wide range of audiences

Tagline Benefits

  • Fast payments, simple as.

Secondary tagline

  • Use a PayID for fast, secure payments between bank accounts.
  • It’s easier to remember than a BSB and account number.

Availability

  • Offered by your bank: More than 100 banks, credit unions and building societies offer PayID.

Benefits

Consumer

It’s fast

  • PayID payments happen fast_ even between accounts at different banks, 24/7.
    Some payments may be subject to security checks which could delay a payment.

It’s simple

  • Use a PayID instead of your BSB and account number.
  • It’s a memorable piece of information such as your mobile number or email.
  • PayID can be used for all types of payments and it’s always available, 24/7, every day of the year.

It’s secure

  • PayID works within the security of your online banking which means your details are protected by your bank’s privacy policy.
  • PayID can help protect consumers from scammers who may intercept invoices and change payment details to their own.

It’s accurate

  • PayID includes a confirmation step before the payment is made so you can check you are paying the right person or business. This can help you avoid mistaken payments.

It’s flexible

  • A PayID can be moved between different accounts and banks, making switching banks easier.
  • You can also create multiple PayIDs if you have more than one account.

Business

  • PayID is an easy, low cost digital payment option for receiving fast payments from your customers.
  • Fast set up: Register your PayID 24/7 in your online banking
  • Low cost: No extra subscription or POS terminal required
  • Improved cashflow: Receive payments fast, 24/7
  • Detailed description: Payments can have longer descriptions – up to 280 characters
  • Fewer mistakes: Your customers can see your business name before they confirm their payment, helping protect you from scammers and mistakes

It’s quick and easy to set up:

  1. Register a PayID in your online banking.
  2. Give your customers your PayID for fast payments straight
    into your account.

PayTo

Short form template
Short messages that can be used in-app, in text messages or at point of sale:

  • You can now PayTo us, straight from your bank account.
  • New! Use PayTo for secure payments directly from your bank account.
  • PayTo us from your bank account.
  • PayTo directly from your bank account.
  • New! Direct debits are going digital. Welcome to PayTo.

Medium form template
These short paragraphs are designed to support the development of your own communication material.

What is PayTo?

  • PayTo is an easy, digital way to pay directly from your bank account. PayTo gives you visibility and control as you can see and manage your PayTo agreements in your internet or mobile banking app.
  • PayTo is a fast and secure payment option. PayTo gives you more control over payments from your bank account with the ability to view and manage PayTo agreements in your internet or mobile banking.

Using PayTo:

  • You can set up a PayTo agreement using your BSB and account number, or better still, your PayID which makes it easier to set up payments on the spot.
  • With PayTo, you’ll have more visibility and control over your payment arrangements with a new, digital experience in your internet or mobile banking app.
  • You can use PayTo for all kinds of payments including recurring bills that were typically paid through direct debit, or in-app and online purchases that previously relied on a card.

PayTo and direct debit:

  • Direct debit is going digital. Welcome to PayTo, where you can view and manage your PayTo agreements in your internet or mobile banking app.
  • When your direct debits move to PayTo, you’ll have move visibility and control. PayTo agreements can be viewed and managed in your internet or mobile banking.
    Safety and security:
  • PayTo agreements can be found in your internet or mobile banking app, so you can rest easy knowing that your information is protected by the same level of security as the rest of your banking data.

What’s Next